British Airways have launched a new service where passengers can check the latest flight information via SMS on their mobiles. This services was developed by Incentivated for BA. It allows passengers to request real-time flight information for the previous day, the current day and the next 5 days. BA are hoping that this will alleviate some of the pressure from its call centre, which currently handles 1.5 million calls a year – one can only think that this might mean more lay-offs from the call centre, however?
This additional mobile application follows the launch of mobile check-in in 2008.
